Getting Started with Content Strategy
Keep your projects on track and deliver awesome websites.
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…you probably get lots of requests:
- A product manager wants his latest release to have its own spot on the homepage.
- The CEO wants the site to feature a detailed timeline of the company’s history.
- And the marketing team wants microsites. So many microsites.
As you answer the requests, you can’t escape the nagging suspicion that your content maybe isn’t helping your business or its customers as much as it could.
How can you be sure the content’s effective?
How do you know whether it’s on-brand?
How does it stack up against your competitors’ content?
There has to be a way to answer these questions.
The discipline of Content Strategy helps you plan, create, and maintain effective content. So your website delivers better results for your business.
Learning to apply Content Strategy to your work is a logical next career step for writers, designers, marketers—anyone who’s passionate about delivering awesome websites and digital products users love.
If you can write and edit well…
If you’re curious and enthusiastic…
If you understand basic concepts about the Internet and technology…
Then you can learn Content Strategy!
Lots of digital teams rely on savvy Content Strategists to help them deliver the right content to the right person at the right time. And as a writer, designer, or other digital professional, you’re perfectly positioned to fill that need.
You just need the tools and know-how.
Let’s be clear. No course, including this one, can solve all your work-related woes. Content Strategy requires thought, practice, persistence, and patience.
But I will give you tools and approaches for tackling those problems. In this course you’ll learn:
- What makes content effective online
- A clear explanation of Content Strategy—and why every digital project needs it
- A no-nonsense roadmap that explains how to integrate Content Strategy into your existing design process
- An intro to the simple software tools that help you organize, delegate, and perform content work
Plus you'll get tips, templates, and exercises that'll help you apply Content Strategy to your work right away.
I want to help you understand content holistically, as a business asset that needs to be planned for, created, and maintained. I aim to equip you with tools you can use right away.
Think of this course as your digital toolbox—you can go back to it again and again with each project you work on.
"My team and I took Melanie’s content strategy course together. We gained fresh insights and best practices we could use right away.
This course was a helpful tool for enhancing my content strategy skills—and empowering my team to think more strategically about content."
- Tiffany Duening, Product Content Strategist, YouEarnedIt
"Melanie's content strategy course gave me valuable hands-on knowledge that perfectly complements my copywriting experience. Her engaging teaching style makes learning about content strategy fun. Thanks to Melanie, I'm learning the necessary skills to carve out a potential new career path that I never knew existed!"
- Christi Schwanbeck, Freelance Content & Communications Writer
"I left Melanie's class inspired to introduce these content strategy approaches to my team—and improve the way we work with content. The course delivered tons of information about content strategy, but somehow it was all approachable."
- Denise Lehe, Senior Quality Engineer/Team Lead, frog design
Sure, this course is chock-full of valuable information you can use to advance your career. But would I hand the videos over to you without helping you put these principles into action? No way!
When you sign up, you also get these helpful bonuses:
- Resources for learning more about each lesson topic. Dive as deep as you want!
- Hands-on exercises to give you experience with the topics—and build your confidence.
- Downloadable templates and examples you can use right away.
- Access to the private course Facebook group, where you can participate in discussions and ask me questions directly.
Your Instructor
In my role as a Senior Content Strategist, I draw on over 17 years of experience planning and delivering content for interfaces. I incorporate Content Strategy into my team's User Experience design process, so they can deliver high-quality apps, chatbots, websites, and other digital products to clients. And I can help you do the same.
Here are a few of the companies I've worked with:
Frequently Asked Questions
Because you'll gain valuable knowledge about what Content Strategy is, and how to do it.
Starting with basic concepts and moving on to specific hands-on exercises, you'll learn how to plan and manage content during the 4 phases of your website design project:
- Discovery: Figuring out what content you have and how useful it is.
- Vision: Deciding what content you need.
- Execution: Creating the content.
- Maintenance: Keeping everything up-to-date.
So join me, and let's get started with Content Strategy!