If you search for "Content Strategy," lots of times you end up with information about Content Marketing. That's confusing. Let's define Content Marketing and distinguish it from Content Strategy.

Resources

• "What Is Content Marketing?" on the Content Marketing Institute blog.
• Melanie Seibert, "A Take on 3 Confusing Terms: Content Marketing, Content Strategy, and Content Marketing Strategy on the Content Marketing Institute blog.
• Kristina Halvorson, "Behold, the Mighty Hive" on the Brain Traffic blog.