This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Getting Started with Content Strategy
Introduction & Definitions
Introduction (4:26)
What Is Content Strategy? (3:34)
Quiz: What Is Content Strategy?
What is Content Marketing? (5:29)
Content Marketing Examples
Quiz: What is Content Marketing?
The Goal of Content Strategy
Usable Content (2:29)
Findable Content (3:42)
Understandable Content (4:34)
Actionable Content (3:56)
Exercise: Evaluating Content for Usability
Exercise Conclusion: Evaluating Content for Usability
Quiz: Usable Content
Content Strategy in the User Experience Design Process
Introduction to the User Experience Design Process (2:47)
Discovery
Introduction to Discovery (0:36)
Creating a Quantitative Inventory (7:01)
Creating a Best Practices Audit (6:14)
Creating a Strategic Assessment (5:46)
Quiz: Inventory, Audit, Assessment
Mapping the Workflow (3:39)
Mapping Publication Channels (4:19)
Bonus! How to Make Diagrams (The Easy Way for Non-Designers) (13:31)
Interviewing Stakeholders (7:12)
Quiz: Workflow, Publication Channels, Stakeholder Interviews
Vision
Introduction to Vision (0:24)
Creating a Competitive Analysis (5:01)
Writing a Content Brief (4:36)
Quiz: Competitive Analysis, Content Brief
Developing a Core Content Strategy Statement (5:21)
Exercise: Developing a Core Content Strategy Statement (0:23)
Exercise Conclusion: Using a Core Content Strategy Statement to Evaluate Content Ideas (2:08)
Creating a Message Architecture (8:21)
Quiz: Core Content Strategy Statement, Message Architecture
Execution
Introduction to Execution (1:14)
Why Content Reuse Matters (4:03)
The COPE Model (8:20)
Content Modeling (4:42)
Quiz: Content Reuse, COPE, Content Modeling
Tracking Production (Copywriting) (16:16)
Using a Copy Deck (4:34)
Creating a Style Guide (4:14)
Quiz: Content Production & Style
Maintenance
Introduction to Maintenance (0:47)
Using a RACI and Setting Up Content Reviews (3:35)
A Word About Analytics and A/B Testing (3:05)
Quiz: Maintenance
Conclusion
Conclusion (0:35)
Credits
Actionable Content
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock